OuttaBounds welcomes Jason Roach as our new General Manager. Jason is a PGA Golf Professional with more than two decades of senior leadership experience across multiple golf venues. He brings a balanced mix of strategic insight, operational capability and people-centred leadership to the role.
Jason’s professional background
Jason has held several significant leadership roles within the Australian golf industry. His experience includes:
- General Manager at Wembley Golf Course, one of Western Australia’s most recognised golf facilities.
- Operations Manager at Wembley Golf Course prior to his GM appointment.
- Director of Golf at Cairns Golf Club.
Across these roles, Jason developed a deep understanding of venue operations, customer expectations and the evolving landscape of golf and sports entertainment.
What factors drew Jason to OuttaBounds?
When asked what attracted him to OuttaBounds, Jason highlighted the venue’s ability to bring golf, entertainment and community together in a way that appeals to a broad demographic.
Key motivations included:
- the fun, accessible nature of the venue.
- the opportunity to enhance customer experience across all visitor types.
- working with a team that values development, mentoring and shared growth.
- contributing to a model that continues to evolve the golf-entertainment category.
He sees genuine potential for OuttaBounds to grow its reach and influence within Perth and beyond.
Jason’s vision and focus areas for the venue
Jason’s priorities will focus on strengthening both internal culture and external customer experience. Key areas include:
Enhancing value and accessibility for patrons
Jason aims to broaden the appeal of the venue for families, social groups and non-traditional golfers, ensuring OuttaBounds remains welcoming and enjoyable for all demographics.
Consistency and quality across the customer journey
Delivering a dependable, high-quality experience will be central to Jason’s operational approach.
Team development and internal culture
Jason places strong emphasis on upskilling, mentoring and supporting the team. His leadership style is grounded in communication, emotional intelligence and practical coaching.
Strengthening brand awareness
A significant focus will be placed on positioning OuttaBounds as a leading golf-entertainment destination in Australia, supported by strong operational execution and a clear message to the market.
Looking ahead
Jason’s appointment marks an important step for OuttaBounds as it continues to evolve its offering and expand its presence within Perth’s leisure and entertainment sector. His experience, leadership approach and understanding of modern consumer expectations will play a central role in guiding the venue through its next phase of development.
We’re excited to have Jason on board and look forward to the expertise and leadership he brings to the future of OuttaBounds.
